Spanning only 2 months, our campaign left no room for error. Using firefighting techniques, we pulled together the brands identity in week 2 and by week 3 we had a fully functional website with E-commerce alongside branded social channels, ticketing platform and corporate correspondence.

Creating a strategic launch in unison with our brand campaign, allowed us to switch on much quicker, rolling out the marketing in stages beginning with a mysterious teaser before moving towards a full scale awareness campaign.

Alongside our Social Media campaign, we teamed up with several key publishers including the likes of Culture Trip and Unilad with a focus on Video Content.

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